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F acebook’s core advertising principle is of the belief that Ads should be safe and built for the people first. For this reason a new Policy has been created about misleading ads that promote financial services and products such as initial coin offering, cryptocurreny and binary options.

The goal of this new policy is to remove any form of fear of scams, facebook adverts are to let its users discover new products and services without having to doubt the integrity of the ads. At this point this new policy seems broad, this is intentional, facebook hopes to work its way to narrow these misleading to its specifics.

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