Facebook Launches a Premium Ad for Video Advertisers Called Showcase
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. Facebook Showcase gives advertisers the opportunity to reach target audience within the highest quality videos in the USA. Facebook Showcase includes the following products;
In Stream Reserve: here advertiser videos are displayed during a selection of high quality and engaging videos from the best publishers and creators. These placements come with a fixed cost. On average 100 million people in the USA watch In stream reserve content via news feed, Facebook watch and pages on Facebook in month.
In Stream reserve Categories: This product allows advertiser to reach contextually relevant content. It has all the features of in stream reserve, but advertises can chose their category this is entertainment, sports, beauty etc.
Sponsorships: here the adviser can be an exclusive sponsor for a program for USA audience. Advertisers can place their ads in specific shows.